This would be a hybrid of a News RSS and Custom Messaging feed.
The idea being that the customer could drop in a local On-The-Fly message to all employees in the office, and the ticker would then fall back to the News feed from the BBC.
A big factor of this would be the on-the-fly nature of it. Being able to update it immediately and have it switch back at a certain time.
Perhaps through scheduling of multiple feeds?
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