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How to measure dwell time using a serial device and an RTE template (Quividi)
How to measure dwell time using a serial device and an RTE template (Quividi)

Impression data + Real Time Monitoring + Signagelive = Win!

Ian Maison avatar
Written by Ian Maison
Updated over 2 months ago

Requirements before you begin:

  • A PC Appliance (>ver1.0.35)

  • A valid Signagelive licence

The Signagelive integration with Quividi works using RTEs. While Signagelive displays the content, Quividi analyses your audience. Our integration links the audience data to your players' pre-staged content for more personalized and targeted content delivery.

How does Quividi/Signagelive look in an actual setup?

  1. An RTE Template is applied to a player or asset within Signagelive

  2. Quividi is configured on a secondary 'Edge device' connected over the same LAN

  3. Content with the RTE template plays on the Signagelive player

  4. The asset starts playing and an RTE event is fired until Asset Completion is reached

  5. A webcam measures the number of customers and how long they 'dwell' (dwell time). This information gives an Audience breakdown by Gender and Dwell Time.

  6. Finally, impression data is sent to your Quividi Edge device and logged to the users Quividi account for you to use in custom reports

The benefit of the 'Audience per Clip - Quividi' template

With this template applied to your content, you can measure how many people you delivered a certain asset to during a Signagelive schedule's lifetime. A handy tool should you wish to offer additional context to your Contents ROI metrics.

Quividi keeps track of the content seen by each person and uploads anonymised data to the cloud. In this way, you can generate a wide range of analytics that can be broken down on a content basis.

Example of Quividi reported data

Content A:

  • The average dwell time of 4.58 seconds

  • Male viewers make up 40% of the audience and made up more than 70% of the dwell time

  • These metrics can then target, engage, and enhance your advertising campaign.

The good thing about the integration with Quividi is that the messages sent from your Signagelive device to Quividi will be provided as templates for easy configuration so you can jump to the steps below.

Please Note

Quividi offers a paid-for audience measurement service. The templates provided by Signagelive to enable this integration also cost. If you have not done so, please contact your Signagelive Account Manager for details. Alternatively, you can reach out via the contact page here.

Real Time Event Template - Configuration Options

To complete the setup of your RTEs, you must configure them against the network, the player(s) or the media asset(s) as desired. These are explained below:

Network

This will enable the RTEs across all supported players and assets on your Signagelive network. You enable this by:

  1. Go to Settings > Real Time Events.

  2. Find the Quividi Audience Per Clip template (this has to be enabled by Signagelive please contact your Sales Representative).

  3. Select the tick box labelled Enabled On All Supported Players and Assets.

Player

This will enable RTEs across the player(s) that you choose. You can do this by:

  1. Go to Network > Manage.

  2. Selecting the Player you would like to configure.

  3. Navigate to the Real Time Events tab on the far right.

  4. Select the Quividi Audience Per Clip template.

This will send the RTE for all assets on the player by default

Please Note:

Only players that Support Real Time Events will show the RTE tab.

Media Asset

This will enable RTEs on the specific Media Assets you select and will apply whenever the asset is published to a supporting Player.

  1. Go to Content > Playlists.

  2. Select the desired Media Asset(s) from your Library.

  3. Click the blue "+" button.

  4. Select the Quividi Audience Per Clip template.

Supported Players

This integration is available for our PC Appliances running client version 1.0.35+. You can view more details on our PC Appliances here. If you have one already, it should automatically update to the latest client version (you can check this within the Player Details section on your network).

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